[PPC] Google Adsense

Google Adsense was the first paid program i know. Among others, it’s affiliation with Google which IMHO is the most crucial point of making this PPC program your main revenue source. They have tons [perhaps near to unlimited] ads to be displayed that they exclusively build a server to classify those ads so they can delivered to sites with the same keywords. For example, notice that adsense code on this page has topics similarity to the topics of this site, and so far i think only Adsense have this capability.

First, if you want to be adsense publisher you have to enroll to adsense, simply go to http://www.google.com/adsense. You’ll asked your first adsense enable site, this is the crucial parts, if you want to be accepted you should enroll a sites which written in adsense supported language, English come #1 on the list, and put attention to your link popularity and pagerank, the higher they are the higher your chance, and also beware of your site content, duplicated content are not recommended, low content also not recommended as well, try at least 15-20 post, then try to enroll.

Then if you done with the enrollment, several things to be understand if you try to make your living out of adsense would be :

1. Different keyword have different payouts, so use Adwords external keyword researcher or this site and this site to research the most profitable keywords, keep in mind that it is far better if you do understand about the topics you choose, so combine your core competence topics with the most profitable topics on adwords to have a robust money maker site.
2. Trafic is the key, ads however not the finest parts of the net, some hate ads. But however by having related topics ads will help your site’s reader to find something beyond the scope of your site. And it is like a probability play, the probability of people will click ads will increase if they feel information in the ads will help them.
3. Layout rocks, pay attention to your adsense banner placement, different formats have different advantages, the link unit for example, are best to be placed on top of your post area just like this blog did. There are 2 approach of banner placement, [1] contrast, your banner format are contrast from your website formats, this work best if you are 100% sure that the ads help your reader, the information they give complement your content, or [2] sneak in the crowd, your benner format are similar to your sites format. This is to give impression that the ads are the parts of your site.

Last tips, content is the king, i’ve try tons of adsense tips, and i have significant earning increase once i set my eye on the content of my blog.

1. lurking some [decent] traffic using google insight