Kontera is one of the leading providers of In-Text advertising and information services. The online advertising program of Kontera is based on patent-pending technology and can fetch both the advertisers and publishers consistent revenue throughout.
Their anchor product called ContentLinks® basically it’s a intext advertisement, the advantage of having this kind of advertisement shown in your page was a high CTR (Click-Trough Rate) since visitor thinks that it is a natural inbound links
Being a Kontera advertiser, you can reach out to a wider audience. Besides that Kontera’s advanced technology and yield optimization algorithms assures its advertisers of highest degree of relevancy. Some other benefits enjoyed by Kontera advertisers are improved user experience, sophisticated branding, online reporting system and round-the-clock support.
Coming to the advantages of being a Kontera publisher, there are many to list. Their publisher support gives you lot of web traffic, thereby generating significant ad revenue. Some of the most significant benefits enjoyed by Kontera publishers are increased incremental revenue, high click-through rates, untap new ad adventory, instant implementation, complete control and customization, online reports and much more. Kontera also develop a wordpress plugin to make an ease to integration with WP based blog.
Both as Kontera publisher and advertiser, you are guaranteed a consistent source of income and highest degree of relevancy.
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Honestly speaking I do not like Kontera at all. They are paying really less and they took away your visitors from the adsense and hence you loose the money.
But however I heard that many webmaster are making huge money from this.